Skip to content

Press Coverage

Vogue Retail: Beauty & Wellness - The Mineraw

Vogue Retail: Beauty & Wellness

February 2020 Issue Natural Skincare and Beauty Collection by The Mineraw Inspired by a connection to the earth and a love for nature and the human body, The Mineraw uses raw ingredients consciously handcrafted in small batches to create their natural skincare and beauty collection. Focusing on creating skincare that is easy to use and understand, their products are vegan, cruelty-free and non-toxic. themineraw.com Follow them on Instagram @themineraw  

Learn more
Cleo Buying Guide - Jan/Feb 2020 Issue - The Mineraw

Cleo Buying Guide - Jan/Feb 2020 Issue

Inspired by a love for nature and the human body, @themineraw brings you natural skincare and beauty products consciously handcrafted from raw ingredients. Packaged in recyclable containers, their products are suitable for all skin types. Get their products from main outlets at The Curve, Damansara Perdana, from stockists around Klang Valley, Penang and Singapore or online at www.themineraw.com for same-day delivery!

Learn more
Doing the bare minimum - theSunDaily - The Mineraw

Doing the bare minimum - theSunDaily

written by Jason Lim - February 17, 2020 Homegrown natural, clean beauty label The Mineraw strips beauty routine back to basics At a time when everyone is blindly chasing beauty fads, local au-natural skincare and beauty label The Mineraw is on a quest to battle excessive consumption by stripping beauty routines back to their absolute bare basics. Inspired by a love for nature and the human body, Jidienne Ibanez created The Mineraw to bring us raw ingredients from the earth through consciously handcrafted products, blending powerful and natural healing agents to promote skin revitalisation and regeneration. Many consumers tend to fall for big brands' extensive list of patented formulas and proprietary ingredients that promise remarkable beauty miracles with familiar phrases like "pore- tightening, spot-free, skin-whitening anti-aging, 24-hour hydration that will also make you look younger - all in the span of a few weeks. Promises like these are too good to be true. One on hand, it's important to maintain a consistent beauty routine, on the other. the practicality of a 10-step beauty regime seems incredibly unnecessary and extra. Not to mention, most off-the-shelf beauty products contain a certain amount of chemically- laced synthetics, so you should ask yourself: do you really want that on your skin? On that note, Jidienne herself explains that there are "too many ingredients, too many promises, too many steps to using the products, too much knowledge needed of your own skin in order to know what suits you, too many ads with lines like 'side effects may include’, too much money required." She adds: "Companies are shelf creating products with ingredient labels that read like in a science lesson, but that's not what I'm looking to be a part of. I’m mostly concerned with The Mineraw itself rather than anyone else or the beauty industry as a whole, simply turning my passion into something I can be proud of. “I wanted to create something that cuts out the nonsense, creating skincare for all skin types which is easy to use and understand, packaged in recyclable containers. Hence our tagline fewer ingredients, superior results." To get a dynamite skin glow, Jidienne's answer is 'simplicity. Over the years, she honed her craft through intensive research and by studying her skin, as well as testing numerous ingredients to finally create a series of all-natural, no-b.s. products consisting of no more than five ingredients each. The Mineraw prides itself as natural, vegan, cruelty-free, eco- friendly and free of nasties. But given the constant shift in the beauty landscape, there is so much false information about natural skincare that can be quite overwhelming. It's also important to note that what works for one person may not work for all. Jidienne explains: "For anyone unsure about natural skincare, I'd suggest you block out the noise and simply try it for yourself. Make your own decision on what does and doesn't work for you, rather than follow what someone else wants you to believe. "Natural skincare, in my opinion, should be a part of everyone's routine. There's no golden rule about whether it's more effective or not, while of course, taking great care of your skincare routine is desirable." In the midst of the climate crisis, the talk of sustainability has become all the rage. Can beauty truly be eco friendly? For Jidienne, any effort made by brands to reduce their carbon footprint is better than nothing, and should be celebrated.   She says: "For small businesses like us, yes I think so. We use recyclable, reusable packaging in the form of unbleached recycled kraft board paper boxes, and if possible, we will even reuse packaging that we've received too. "We source as ethically and sustainably as we possibly can. We are a plastic free brand, however we do reuse any bubble wrap that is ever accidentally sent to us by our suppliers. "We even have a 'drop off your empties' policy, where we will give a rebate on your next purchase for bringing back your empty containers so they can be reused if possible. "In scale, this would be difficult for bigger brands, though it's great to see brands working towards a more sustainable future. It certainly affects my purchasing decisions, and not just within beauty."  

Learn more
Top 10 Zero-Waste Stores in KL & Selangor - The Mineraw

Top 10 Zero-Waste Stores in KL & Selangor

The Mineraw specialises in natural skincare and beauty products — all of which are made using vegan- and vegetarian-friendly raw ingredients and packaged in reusable containers. They are also handcrafted in small batches and has no harmful chemicals such as parabens, fragrances and sulfates whatsoever. Best of all, their products are not animal-tested and safe to use for all types of skins. Some of their bestselling items include the multi-purpose Honey Glow scrub and the dry powder-based Refresh facial cleanser. 

Learn more
Organic Skin Care Malaysia Brands You Need in Your Life - The Mineraw

Organic Skin Care Malaysia Brands You Need in Your Life

The Mineraw products are made with 100% natural ingredients and are vegan, vegetarian and cruelty free. Featured in British Vogue Magazine, their products are also crafted in small batches to meet their demand but are not overproduced. Choosing their products for your skin is definitely a sustainable choice. In fact, they’ve even listed out how they are being eco-conscious and sustainable here.

Learn more
Curious About Sustainability? These Malaysian Activists & Lifestyle Brands Make It Easy - The Mineraw

Curious About Sustainability? These Malaysian Activists & Lifestyle Brands Make It Easy

Skincare is part of our everyday lives, but it also carries large traces of chemicals that go back into the land and ocean. The Mineraw alleviates that with consciously sourced raw ingredients made in small batches, and turned into natural skincare and products, complemented with recyclable packaging. The Mineraw is also vegan, cruelty-free and caters to all skin types with products like the honey glow scrub, essential-oil concentrate serum, and even a coffee scrub made possible with coffee grounds contributed by RAGE coffee.

Learn more
Rejuvenate Your Skin With Mineraw Natural Ingredients - The Mineraw

Rejuvenate Your Skin With Mineraw Natural Ingredients

Handcrafted skincare product-maker Mineraw attests to its slogan of "Consciously Crafted" with the release of Glow Serum Face Oil for the purpose of rejuvenating your skin. Glow Serum Face Oil acts as an agent of anti-inflammatory and promises a dewy glow all over after application

Learn more
Start Small With These 9 Zero Waste Brands If You Really Want To Save The Planet - The Mineraw

Start Small With These 9 Zero Waste Brands If You Really Want To Save The Planet

Natural, vegan, and cruelty-free, The Mineraw brings together raw ingredients which are consciously handcrafted in small batches to produce natural skincare and beauty products. Each product is safely tested by the team and is suitable for every skin type. All their products are natural and free from synthetics, alcohol, silicons and colouring.

Learn more
6 Skin Care Local Products You Need To Buy In Malaysia - Editor's Picks - The Mineraw

6 Skin Care Local Products You Need To Buy In Malaysia - Editor's Picks

Travelling to Malaysia soon? We're glad to hear that! If you're a beauty enthusiast + shopaholic - wanting to try out local skin care products in Malaysia, we're here to help you! Here's the 6 choices of Malaysian skin care products your life needs - you can thank us later!

Learn more